> For the complete documentation index, see [llms.txt](https://use-it.gitbook.io/use-it-wiki/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://use-it.gitbook.io/use-it-wiki/funding-your-project/prepare-your-project-plan/motivation.md).

# motivation

Why does your city need a USE-IT map?

If you live in a small city, the city might want to **attract more tourists** to it. If you live in a big city, where tourism is already a problem, they might want to **divide the tourists over the city differently** and **teach them about sustainable tourism** and the beautiful places they can see outside of the crowded city centre. You can write about the great culture and traditions your city has that you want to show the world, but also about why you yourself love your city so much. **Don’t be afraid to get a little personal** in this, especially when you talk to city officials! A little flattery never hurt anyone, and a lot of people are proud of where they come from.

Be sure to look at other maps your city already has. **How is USE-IT different?** Usually, USE-IT is different in language, local tips, honesty (nobody pays to be on the map) and the international nature of it. This comparison work really helped USE-IT Salamanca during their meeting with the town hall.

The map will be distributed all over Europe and also promoted through our social networks, website and - in the programmes we run in Europe, with and without other stakeholders in sustainable tourism. 

USE-IT Prague was released despite the fact other similar projects already existed.

In our recent survey, we asked donors and funders why they decided to support the map. Some answers were:

* Putting the **lesser known city** on the EU tourism map
* To change or moderate **how the city is perceived**
* **To attract more tourists** and more money for the local economy
* As an educational tool, **to manage overtourism**
* As an educational tool, **to support the sustainable tourism movement**
* To support a project **involving volunteers and young people**
* To support **creative potential**
* As a way **to promote a current city "topic"** - an anniversary, a European City of Culture, a European Green Capital, etcetera.
* Because **USE-IT is highly cost-effective** in comparison to commercial campaigns
* Because **USE-IT provides material that traditional tourist departments would not be able to produce**, it’s authentic
* Because **the city itself cannot promote some business over others**, an independent publisher can
* **To help people integrate** better and faster
* **To help international students** and battle their loneliness and homesickness

To help you put together all those motivations and be more impactful towards potential sponsors, the FUND-IT team created for you an editable booklet that answers anyone’s question about your project.

{% embed url="<https://www.canva.com/design/DAFg0BW6hKE/cu3ApUpBkq6F8eKOknfyhQ/edit>" %}

{% content-ref url="/pages/u5sAKCvFhCmiLc5Vg7q7" %}
[surveys on impact](/use-it-wiki/about-use-it-europe/surveys-on-impact.md)
{% endcontent-ref %}

***

{% hint style="success" %}
*EXPLORE OUR RESOURCES*\
[The Perfect Funder Guidebook](https://drive.google.com/drive/folders/1nwlgKDN6e0ojqbFbRzFVpTVmiZIdTaOe) by FUND-IT team\
[The Editable Booklet](https://www.canva.com/design/DAFg0BW6hKE/cu3ApUpBkq6F8eKOknfyhQ/edit) by FUND-IT team
{% endhint %}